We’re champions of a new
work era—the good vibes, no-
burnout kind.

0

Burnout is a design practice built by two friends wary of mediocrity. We could hit you with a bit of jargon, like, “Our passion? Helping startups unlock their potential and drive responsible growth.” And yeah, that’s actually true (so lucky you). We're also just two curious product designers who care deeply about what we make and who we make it with.

Between us, we’ve led transformative projects across industries from early-stage startups to global brands. Burnout is where we bring our collective experiences together under one roof. We get excited about building products. From research and strategy and design, we’re biased towards action and love partnering with teams who want beautiful and performance-driven.

Picture of Greyson MacAlpine

Greyson MacAlpine

Picture of Victor Erixon

Victor Erixon

We helped Kicks up-level their brand and e-commerce presence

As a leading Nordic beauty retailer, Kicks proudly operated more than 250 brick-and-mortar stores across Sweden, Norway and Finland. Given that only a fraction of their Kicks Club members were shopping online, this meant there was untapped potential in their e-commerce presence.

Because of their trusted reputation, they wanted to make sure a rebrand would feel inclusive of their diverse customer base. Ready to embrace this new chapter of growth, the mission became evolving their brand and transforming their e-commerce website. This meant everything from establishing fresh brand guidelines and building out a design system to conducting usability testing, ensuring everything met our shared commitment to excellence.

Kicks understood that their customers were more intentional in their product choices and expected a high level of service, especially when shopping online. They were eager to deliver on this vision by unveiling an enhanced e-commerce experience and a fresh, bold identity.

ServicesUX Design
Art Direction
Strategy
Branding
Design System
Visual Design
ThanksHampus Öhman
Emma Danielsson
Claudia Holm
TypographyKicks Mabry by Colophon Foundry

More work

We helped Empower increase user subscriptions by 3x

We helped Twitter define a vision for Twitter Ads

Our zone of genius is designing digital experiences (especially mobile, desktop and web apps). With a proven track record in web design, branding, icon design, and design systems, we're well-equipped to support you in those areas as well.
If you’re good people doing good work, we’d be thrilled to partner together to make some magic and move the needle in your business.
Zero to one
You’re in the early stages and need design support for your product or service to get a head start in attracting and acquiring the right customers to prove market fit.
Scale
You’re focused on growth and need design support in taking your product or service to the next level with creative and performant digital experiences.
Support
You don’t want to make a full-time hire, are looking for long-term designer support, and need our vetted senior talent to bring smart ideas to life with care.
I mean, we’re biased, but great things! The TL;DR? We’re committed to keeping collaboration headache-free. We steer clear from traditional agency bureaucracy and unnecessary overhead because we’ve been there and we don’t love it. (And we know you don’t either).
We get clear from the get-go on your vision, priorities, and the outcomes necessary to unlock that next level for your business. Then we get to work.
Expect efficient and professional communication, vetted senior talent, and quality deliverables for your projects. Our goal? A premium experience that reflects the quality of our team and our work.
After spending most of our professional lives in tech, we’ve learned a thing or two about boundaries, systems, and clarity of purpose. We believe that it’s totally possible to thrive while running a successful business. We’re champions of a new work era—the good vibes, no-burnout kind. While it might feel a bit like magic, we promise it’s the real deal.