We’re champions of a new
work era—the good vibes, no-
burnout kind.

0

Burnout is a design practice built by two friends wary of mediocrity. We could hit you with a bit of jargon, like, “Our passion? Helping startups unlock their potential and drive responsible growth.” And yeah, that’s actually true (so lucky you). We're also just two curious product designers who care deeply about what we make and who we make it with.

Between us, we’ve led transformative projects across industries from early-stage startups to global brands. Burnout is where we bring our collective experiences together under one roof. We get excited about building products. From research and strategy and design, we’re biased towards action and love partnering with teams who want beautiful and performance-driven.

Picture of Greyson MacAlpine

Greyson MacAlpine

Picture of Victor Erixon

Victor Erixon

We helped Twitter define a vision for Twitter Ads to increase ad revenue

Brands were struggling to upload ads on Twitter and it showed. There was a noticeable lack of interest in advertising with the platform, meaning Twitter was missing out on a significant opportunity. In collaboration with Ueno, the goal was to enhance the overall ads experience while defining short-term improvements and a long-term competitive vision.

Discovery revealed an exciting opportunity to reimagine brand interactions by harnessing Twitter's unique conversational strengths. Competitive analysis sparked deeper research, leading to a strategic focus on three core tenets: awareness, engagement and conversion. These became the cornerstone for design, not just to fix the basic ads experience, but to also explore an ambitious 3+ year vision for Twitter Ads.

Through collaborative exploration across teams, the focus became clear: connect users to the magic of Twitter through virality, trends and cultural moments, then enhance their ads experience with personalized brand content that felt natural to the platform. The result was a comprehensive funnel vision that unlocked Twitter's conversational superpower through ads aimed at delivering genuine value and delight to users.

ServicesStrategy
Product Design
Visual Design
Motion Design
Art Direction
ThanksAlec Black
Ciaran Rogers
Kwok Yin Mak
Chris Reath
Dave Snyder
John Flores
Bernadine Lui
Madeleine Bayer
Julio Radesca
Lauren Nagra
Manny Hittelman
Tracy Barmore
TypographyChirp by Colophon Foundry

More work

We helped Empower increase user subscriptions by 3x

We helped Kicks up-level their brand and e-commerce presence

Our zone of genius is designing digital experiences (especially mobile, desktop and web apps). With a proven track record in web design, branding, icon design, and design systems, we're well-equipped to support you in those areas as well.
If you’re good people doing good work, we’d be thrilled to partner together to make some magic and move the needle in your business.
Zero to one
You’re in the early stages and need design support for your product or service to get a head start in attracting and acquiring the right customers to prove market fit.
Scale
You’re focused on growth and need design support in taking your product or service to the next level with creative and performant digital experiences.
Support
You don’t want to make a full-time hire, are looking for long-term designer support, and need our vetted senior talent to bring smart ideas to life with care.
I mean, we’re biased, but great things! The TL;DR? We’re committed to keeping collaboration headache-free. We steer clear from traditional agency bureaucracy and unnecessary overhead because we’ve been there and we don’t love it. (And we know you don’t either).
We get clear from the get-go on your vision, priorities, and the outcomes necessary to unlock that next level for your business. Then we get to work.
Expect efficient and professional communication, vetted senior talent, and quality deliverables for your projects. Our goal? A premium experience that reflects the quality of our team and our work.
After spending most of our professional lives in tech, we’ve learned a thing or two about boundaries, systems, and clarity of purpose. We believe that it’s totally possible to thrive while running a successful business. We’re champions of a new work era—the good vibes, no-burnout kind. While it might feel a bit like magic, we promise it’s the real deal.